This chapter of What Makes a Wine an Icon? explores the 1990s and early 2000s, an era when modern icons and cult wines emerged and reshaped fine wine collecting. Defined by rising global demand, limited production, and a new level of precision in winemaking, these wines became benchmarks of desirability across the world’s leading regions. Each bottle in this curated collection is backed by Benchmark Wine Group’s Provenance Guarantee, offering complete confidence in authenticity, condition, and history.